But what you may not know are a few simple things that separate standard photos from pictures that are brand aligned. What follows are some tips that will help you prepare for any upcoming professional pictures, especially corporate ones. 

Sidley Austin Global Law Firm is a fan favorite here at Shannon Kelli Pictures. They're the best type of client: clear about their picture needs and an absolute pleasure to work with.

This year we had the opportunity to coordinate two onsite headshot sessions at their networking receptions in the Bay Area. One took place at Comal in Berkeley during October, and the other at Vina Enoteca in Palo Alto this November.

Clients freeze. They get stuck in their heads and become stiff. They want to capture their most authentic, professional, bold, present self, but when the lens is lifts up in front of the clients face, things change. Not for everybody. Some people come alive in these moments. But most of us, find ourselves a bit stuck under the weight of self-consciousness when that camera is obviously present.

Photography visually communicates your business's story, values and personality to your ideal audience. Whether you're a small business owner, solo-preneur, or managing a corporate brand, a cohesive library of pictures elevates your marketing and builds trust. Here are the ten must-have photos to consider when booking a session to maximize your brands visual presence.